Responsible for digital marketing of products or services in support of Oracle's demand generation str...
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.*Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.*You thrive at analyzing data,thinking creatively, and making sure marketing campaigns reach their targetaudience in the most effective way possible. You know that the perfect mix of mediaand channels can move prospects to action and drive conversions. You re foreverdreaming up ways to optimize media plans and boost results.Soundfamiliar? Here s your chance to be part of a team that s transforming digitalmarketing at one of the world s flagship tech companies.*TheExperience ***Bigthings are happening here at Oracle. As the Cloud leader, we offer the broadestsuite of Cloud solutions - and we re introducing new services every month for400,000 customers worldwide. Innovation at this level starts with ouremployees: we look for creative people with an entrepreneurial spirit thosewho see new possibilities and welcome new challenges.Oracleemployees enjoy industry-leading compensation and benefits, a flexible workenvironment, educational opportunities, and work/life tools to balanceprofessional and personal goals.Ifyou re looking to elevate your career - and have fun doing it - you ve come to theright place.*TheRole*Thisis an exciting opportunity to play a key role on Oracle s growingNorth AmericaMarketingteam. TheDigital Media Plannerwill work with internal marketingleaders and external agencies to plan, buy, and measure digital media includingpaid search, paid social, display and syndication. He/she will lead theexecution of media campaigns from beginning to end, guiding stakeholders onbest practices, measuring and reporting on performance, and sharing new ideasto improve success. The end goals: generate sales leads and conversions,amplify our brand, and drive traffic to our online platforms.*Key Responsibilities:** ConsultCampaign Leads on developing measurable media goals aligned to their overallcampaign goals* Lead the development/management of effectiveintegrated media plans and buys, focusing on user experience and measurableaction* Align sales-focused and campaign-focused teamsto ensure media planning is integrated across all business needs* Educate campaign stakeholders on targeting andmedia capabilities* Meet with internal marketing clients tounderstand their previous media planning/buying strategies* Work closely with preferred media partner andoversee RFP process for new partners* Workwith marketing leaders to maintain and update media plans; includes budgeting,execution, reporting, optimization and invoices/purchase orders* Develop and execute new and effective campaignrecommendations across paid search, display, paid social, syndication, etc.* Manage targeting and data strategies across allplatforms, including leveraging first-party and 3rdparty datasegments* Monitor overall media performance to evaluate campaigneffectiveness, particularly driving opportunities and sales via digitalchannels, share reports to internal stakeholders and recommend adjustments* Stay ahead of industry standards and trends, newmedia programs and innovative opportunities to reach targets* Collaborate with Corporate Marketing and ProductMarketing to improve campaign performance, including looking for opportunitiesto collaborate or cross-fund campaigns* Manage lead-flow and routing for digitalcampaigns that include registration upload* Work with Digital Marketing team to resolve gapsor bottlenecks in user experience* Manage Pay Per Lead (PPL) vendors, performanceand execution.*Preferred Qualifications** 5 years of media planning experience* Minimum 3 years experience managing Pay Per Leadprograms including measuring for success.* Digital/mobile/social media advertising savvy, with proven track record of success* Experience working with DMPs* Experience using standard media planning andresearch tools including Omniture, BlueKai, TradeDesk, and 3rdpartydata providers* Strong interpersonal, verbal and written skills;ability to communicate media strategy and plans to executives throughout thebusiness* History of working with media agencies tooversee the planning/buying process* Experience working in a sales organizationsupporting lead generation* Experience establishing media metrics/KPIs,performing data analysis to improve results* Able to construct high converting CX/UX journeys* **Travel Component: *Minimal.Approx. 10% travel within the United States and Canada maybe required to successfully fill this role.*Position Location:* Virtual / Home Office in US*Be part of the innovation!*~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~end**Job:** **Marketing***Organization:** **Oracle***Title:** *Digital Media Planner, N.A. Marketing***Location:** *United States***Requisition ID:** *18000MKQ*