Intellectual Point is seeking a highly motivated and enthusiastic Social Media Specialist to joinour m...
Intellectual Point is seeking a highly motivated and enthusiastic Social Media Specialist to joinour marketing team. This position offers long-term career growth with an established leader inthe corporate training space. The primary responsibility for the Copywriter/Social Media Specialist is to craft content for our website and blog that is optimized for search results. You will work directly with the Director of Marketing and assist with and execute against a strategy intended to meet and exceed goals and objectives. Youâll also write feature articles about our partner brands, course offerings, industry trends, successful graduates, and instructors, as well as copy for email, social advertising, landing pages, direct response ads, and other traditional advertising. A successful candidate will be a strong writer with a proven track record, will understand how to write effectively for a variety of audiences, is passionate about results and improvement, knows how to research, and understands the balance between technically strong writing and creating an emotional connection with the reader. Job Responsibilities: Work closely with members of the content marketing and creative teams to write compelling stories for multiple platforms for the purpose of driving IPâs marketing campaigns. This may include writing SEO copy (including meta descriptions, alt tags, open graph tags, etc), website and blog copy (including H1, H2, and CTA copy), email copy (including subject lines, pre-headers, and CTAs), YouTube titles and descriptions that are optimized for search, and Facebook and Instagram ad copy. Manage all steps from conceptualizing, writing, editing, and proof reading marketing collateral primarily for digital platforms but may include newsletters, print, press releasesand other marketing materials. Gather critical information from internal and external sources to ensure accuracies in your writing Interview IP clients and students effectively and efficiently in order to get the information you need to write compelling copy Results from your work will include increased search ranking for targeted keywords and keyword phrases, click-through rates, open rates (email), and scroll depth. Be able to write effective and compelling press releases regarding partnerships, client success stories, awards and recognition and other newsworthy items. Be able to contribute to writing proposals in response to RFPs and RFIs. Knowledge, Skills & Abilities Bachelorâs Degree (preferably in journalism or marketing) required. Minimum 2-3 years of experience in copywriting for blogs, websites, and digital channels (preferably at an advertising agency) strongly preferred. Experienced marketer with a proven track record of writing SEO copy that performs at ahigh level. Skills / Functional Competencies Bachelorâs Degree (preferably in â¢ Write effective SEO copy (including meta descriptions, alt tags, etc.) for websites and blogs Write engaging copy for websites, blogs, social media channels, email, etc. Write effective headlines (blogs and landing pages), subject lines and preheader copy (email), and CTAs that drive results Line edit and story edit your own work Optimize video titles and descriptions for YouTube search Work with internal team members, agency partners, and other vendors An insatiable curiosity about your craft Driven to improve both personal skills and performance results Collaborate with Director of Marketing and our Social Media Team and members of our SEO consulting firm on a SEO content plan that drives business goals and objectives Identify areas of opportunity based search trends as well as IPâs current organic search performance Utilize Microsoft Office Suite, Google Analytics, Brightedge (a plus) Firm grasp of the English language, Strong verbal communication skills Efficient, Attention to detail, Meetdeadlines Work in a fast-paced environment where things can change quickly Job Description About Intellectual Point Intellectual Point is a Global Information Technology, Training, Consulting and Software Development Company. Intellectual Point provides professional hands-on computer and IT training as well as certifications to prepare you with the marketable skills and knowledge needed for todayâs competitive job market. Intellectual Point offers classes that are designed on the principle of âLearning-By-Doingâ for many of today's most in-demand IT skills and certifications such as Cyber Security and Information Assurance, Ethical Hacking and Penetration Testing, Cyber Forensic Investigation, Cloud Computing, Big Data Analytics, Data Warehousing / Data Mining, Database Development, Project Management & Agile Methodology. Intellectual Point offers onsite live instructor-led as well as virtual online classes with flexible schedules (Days, Weekends or Evenings) and affordable pricing at convenient locations in the heart of Northern Virginia. Intellectual Point has established strategic partnerships with premier consultancies and placement agencies, in and around Northern Virginia, in order to provide our customers with a variety of marketing, placement and job opportunities upon completion of virtual and/or onsite instructor led training and workshops to provide them with career-oriented jobs in the corporate world. Intellectual Point is an authorized test center for Pearson VUE, Prometric, PAN Testing, ISO Testing, DSST and Kryterion covering all major IT certifications. Check us out on Facebook Twitter LinkedIn Website - provided by Dice Social Media, SEO Copy, Copywriter, blog writer, meta descriptions, Google Analytics, Brightedge, marketing, click-through rates, Constant Contact, Wordpress